Really, I think I’m bothered more by the missing messages. But we never see the success…so I don’t think that’s the message. Maybe the message is one proclaiming that persistence and hard work help us achieve our goals…with the help of Alexa of course. Alexa has no input…it only offers an obedient response to whatever “parental wisdom” we offer. What is the message communicated by that commercial? That Alexa, the mother’s only companion and confidante in the commercial, will helps us parent our children? I don’t think so. Somehow that commercial really bothers me.
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